Our Data-Driven Approach
As with any marketing initiative, Silverback’s paid search and social marketing strategies have our clients’ goals at the center, and data and collaboration in the driver’s seat. Our team maps out exactly where our clients’ audiences venture online to ensure that every aspect of the campaign is coordinated.
From ad placement and keyword targeting to creative and copy, each component is designed with our clients’ growth goals in mind and optimized regularly to achieve results.
- We constantly test the latest platform capabilities — including new advancements in smart-bidding tactics that create efficiencies and leverage AI to maximize performance.
- We work in lockstep with the Creative team to A/B test and push the boundaries on design to translate great creative into performance.
- Complete tracking and measurement fuels the evolution of our paid media marketing strategies. We work closely with clients to implement attribution models that credit the right touchpoints of a customer journey.
Paid Media Services
The consumer journey is complex and spans many platforms, devices and touchpoints. Our goal is to maximize ROI and minimize expenses by hitting our clients’ target audiences at every stage of the marketing funnel with creative that drives them to action. This ensures that every interaction with the brand has value and fits the context of its platform.
Silverback’s Paid Media offerings include:
Well-structured paid search campaigns are designed to deliver on high-intent keywords that convert.
Silverback’s strategic paid search tactics immediately and effectively put our clients right in front of their respective target audiences. Well-executed paid search advertising campaigns cut through the clutter to maximize ROI and increase click-through rate.
Our Paid Search advertising services include:
- Keyword and Audience Research
- Ad Account Buildout
- Campaign Targeting Strategy
- Ad Copywriting
- E-commerce Feed Setup and Organization
- Monthly and Ad Hoc Reporting
Paid social media is often the first stop for brands looking for quick results.
At the intersection of content and context, our paid social campaigns create new opportunities to engage with potential customers and drive action.
Silverback’s Paid Media team collaborates with our Creative team to produce impactful copy and clean, on-brand designs, while implementing detailed tracking to provide a hands-on, holistic approach to social media advertising.
We are an official Facebook Partner and have direct lines of communication with LinkedIn, Youtube, Twitter and Pinterest, meaning that our paid social experts are trained by the platforms themselves. This special insight gives us exclusive access to new tools and research to ensure that our clients’ paid social media advertising programs are always driving traffic, leads and sales.
High-Touch Management, Full-Funnel Nurture
The purchase funnel is no longer a linear journey. To rise above the competition and get the attention of today’s consumers, you’ll need highly tailored and targeted campaigns that are built with your organization’s goals in mind.